SDN Senior Leadership Team
Ginie Udy - Chief Executive Officer
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SDN Children's Services CEO Ginie Udy

MBA UNE, Bed, MA(Hons) Macq

Ginie has a long standing concern for the educational needs of all children and the wellbeing of their families, having started her career in 1983, as a teacher at Murrawina an Aboriginal long day care centre in Redfern, and being the first teacher in charge of the Lithgow Early Intervention Program in 1985.

She has held national policy and leadership positions within large community service organisations and in 2011 she was one of 14 child and family experts invited to join the national Children and Family Roundtable, chaired by Minister Julie Collins.She has been on the Board of NSW Family Services and is currently the Chair of the Association of Major Community Organisations and of the Institute of Early Childhood Advisory Board at Macquarie University.

Ginie is a passionate advocate for socially cohesive communities that respect and include all children and families. Ginie is Company Secretary, and as CEO is a member of SDN’s Executive team. Ginie is also on the Board of subsidiary company SDN Child and Family Services.

Kay Turner - Deputy CEO
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SDN Children's Services Deputy CEO Kay Turner

MSSC UWS, BEd(Early Childhood) Macq

Kay is passionate about children’s education, inclusion and wellbeing, and supporting their families and communities. Bringing experience from roles in small and large community organisations and at the Department of Education, Kay joined SDN to lead and develop SDN’s integrated services in Western Sydney.

She has gone on to hold roles across a broad range of SDN functions including the roles of Director of Child, Family and Children’s Services Programs; Executive Director, Integrated Services and Organisational Development; and Head of Organisational and Business Development. She has been the lead in the development of SDN’s integration and SDN’s Pathways Approach.

As Deputy CEO Kay is a member of SDN’s Executive team, and oversees SDN’s service delivery; Human Resources; Practice, Learning and Development; and Organisational and Business Development and is a Level Two certified organisational coach.

Peter Rae - Chief Financial Officer
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SDN Children's Services CFO Peter Rae 

BCom(acc) Griff

Peter joined SDN in October 2014 as Chief Finance Officer and is responsible for the financial functions of SDN’s companies and the management of SDN’s payroll and property services. Peter is a member of SDN’s Executive team.

He is a Fellow of the Institute of Charted Accountants with 18 years’ experience in the UK and Australia in financial and management accounting across both not-for-profit and for-profit industries at senior financial management level including Financial Controller.


Dianne Speakman - Head, Communications
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SDN Children's Services Head of Communications Dianne Speakman

MComm(Marketing) UNSW, BA(Hons)(Psychology) USyd, GradCert(Public Relations) USQ

Dianne joined SDN in March 2012. Dianne is an experienced communications specialist and has more than 20 years’ experience in marketing communications and stakeholder management across different areas of the not-for-profit sector.

Dianne is a member of SDN’s Executive, and leads a team that supports SDN’s service delivery and shared services through strategic communications, stakeholder relationship management, and issues management including oversight of risk management and coordination of policies and procedures.

Dianne also oversees SDN’s Marketing and Customer Experience team, and the History and Archive team which is responsible for maintaining and growing the SDN Archive.



Adrienne Jerram - Director, Marketing and Customer Experience
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SDN Children's Services Director of Marketing and Customer Experience

BA(Comm) Macq, MA(Comm Mgmt) UTS, M.Litt (Creative Writing) USyd

Adrienne has over 25 years of experience in marketing and communications in the education, government and not for profit sectors. Adrienne’s is passionate about establishing and telling a compelling brand story and has written extensively on the implementation of word of mouth marketing and communications campaigns.

Adrienne is skilled at using social media and other online tools to propel the brand story. Also a project manager, Adrienne is the veteran of a number of website launches. Adrienne is passionate about health and fitness and is also a qualified personal trainer, master functional trainer, outdoor climbing instructor and yoga teacher.

Glynis Chang - Director, Practice, Learning and Development
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SDN Children's Services Director of Practice Learning and Development

DipTeach (ECE) SKTC

Glynis joined SDN in 1998 as an Early Childhood Intervention Teacher bringing 17 years of experience leading collaborative practice in Community based early childhood education. Drawing on her commitment to play, outdoor environments and resources for play, she also contributed to the establishment of the SDN Child and Family Resource Centre.

Glynis became the Manager of Child and Family Services programs in 2006 leading a multi-disciplinary team and offering service delivery in supported playgroups, home -based and Centre based early childhood intervention service and with oversight of the Inclusion Support Agencies.

Glynis now leads our Practice, Learning and Development Team and is responsible for developing and leading inclusive practices including Learning and Development across SDN.

Joe Magri - Director of Integrated Services
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SDN Children's Services Director Director of Integrated Services Joe Magri

BA(Hons) USyd, Master of Management (Community) UTS

Joe joined SDN in July 2012 as the Inner Sydney Regional Manager and was appointed into the role of Director of Integrated Services in June 2015. Joe has more than 20 years’ experience in the community sector, having worked in NGOs in Australia, Europe and South America. Joe is currently undertaking a Diploma in Law to further his interests in children’s law and human rights.

Karen Doyle - Director, Organisational and Business Development
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 SDN Children's Services Director Organisational and Business Development Karen Doyle

BBUS(Administration) UTS, MBA CSU

Karen joined SDN in 2016. Karen has had over 20 years’ experience working in the not-for-profit sector and was most recently the General Manager of an Australian charity supporting at-risk children in Thailand. Other experience includes working in politics, as Finance Manager of a government funded health organisation and over ten years working with entrepreneurs in family businesses, developing a suite of education courses.

Zarin Medhora - Director, Human Resources
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 SDN Children's Services Director of Human Resources

MBS (HR Mgmt) Massey, LLB(Industrial Labour Law) Bombay, BSC(Chem) Bombay

Zarin joined SDN in October 2014 as Human Resource Director. Zarin is a highly experienced HR professional and has more than 15 years’ experience in senior HR roles. Zarin has managed all areas of HR function.

Her generalist HR experience was gained across various industries including 11 years in the not-for-profit sector, government organisations and the finance sector.