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Tanya Plibersek MP presents SDN with historic fundraising button

Friday 29 January, 2016

Yesterday we were delighted to welcome The Hon. Tanya Plibersek MP, who visited us to officially present our CEO Ginie Udy with a historic SDN Prince Charles fundraising button (c.1952).

Button Days in Australia were instituted in Sydney during the First World War for patriotic fundraising, and this was then continued by charities.

Button Day was a regular fundraising event for The Sydney Day Nursery and Nursery Schools Association (now SDN Children’s Services) to raise much needed funds for our nurseries. SDN’s 1949/50 annual report proudly records that: "For the first time in the history of the Association, the City Council granted permission to hold a button day which was most successful and resulted in the amount of £1,466 being added to our funds.”

Leading up to1952 there was much excitement about a royal visit to Australia, and to mark the visit, SDN sought permission from Buckingham Palace to use a portrait of Prince Charles for charitable purposes, which was granted. The 1952/1953 annual report stated that that year’s button day, with a button with a photograph of Prince Charles as the young boy he was at the time, raised £2,493.

SDN’s fundraising buttons were sold on the streets of Sydney’s city, suburbs and regional towns, in businesses (such as factories) and at fetes by our Nursery staff, Nursery School Teachers’ College staff and students, Committee members and our children’s mothers.